Our Guarantee.
 
A+ Difference > Australia Plus
 
 
 
 
OUR AUSTRALIA+ GUARANTEE
 
From our farm to your table we take the very best of Australian beef and simply make it better. Following strict quality assurance guidelines we guarantee that every cut of our free-range beef surpasses expectation in flavour, purity, nutrition and tenderness.
 
 
A NEW LEVELOF
PERFECTION
 
From our farm to your table we take the very best of Australian beef and simply make it better.
From our farm to your table we take the very best of Australian beef and simply make it better.

We breed and raise our own award-winning cattle on pristine pastures and hand selected natural grains; personally oversee every facet of our globally accredited supply chain; pack and grade our prime beef in Australia following strict international quality assurance guidelines plus we guarantee that every cut of our free-range beef is just the way we like it — pure, tender and full of flavour.

Unsurpassed quality
We are committed to excellence across our entire sustainable and traceable beef production systems. Decades of careful genetic selection enables us to consistently produce the finest quality Australian beef without compromising on the operational performance, quality and animal welfare that Providore Global is renowned for. To deliver a truly superior Australian beef experience we closely control and personally oversee every aspect of our entire MSA-accredited, quality assured, vertically integrated supply chain.

Champion heritage
Since the early 1960s, our award-winning cattle have been specially cross-bred from the finest Angus-Charolais bloodlines to produce the finest Australian free-range beef. Completely 100% hormone and chemical free our cattle enjoy a vegan diet for their entire lifespan being raised free-range on native grasses and hand-blended grains at our pristine farms in South Eastern Australia which ensures the finest flavour, quality, nutrition, marbling and tenderness all year round.

Food safety & nutrition
Food safety is of utmost importance to us. We personally oversee and closely control every aspect of our entire quality assured, MSA accredited, vertically integrated supply chain to provide our customers with unparalleled peace of mind when it comes to the product quality and integrity of our beef.

Resetting the benchmark in animal welfare
Our “Happy Herd” Sustainability Policy exceeds the industry benchmark in quality assurance and animal welfare with our cattle remaining in a caring, stress free environment throughout their entire farm-to-table journey. This is paramount to ensuring the superior flavour, marbling and nutrition that our A+ Graded Australian beef is renowned for.
 
 
Award Winning Beef.
 
Products > Our Cattle
 
 
 
 
 
We've Been Breeding Award-Winning
Australian Beef Cattle since 1972.
 
With no added hormones and 100% chemical free, our prime beef cattle are raised on native grasses and hand-blended grains at our pristine farms in South Eastern Australia which ensures the finest flavour, quality and tenderness all year round.
 
OUR
Cattle
 
We've been breeding award-winning Australian beef cattle since the early 1960s.
Completely 100% hormone and chemical free, our award-winning cattle are specially cross-bred from the finest

Angus-Charolais European bloodlines. Completely 100% hormone and chemical free our Australian beef cattle enjoy a vegan diet for their entire lifespan being raised free-range on native grasses and hand-blended grains at our pristine farms in South Eastern Australia which ensures the finest flavour, quality, nutrition, marbling and tenderness all year round.

Our “Happy Herd” Sustainability Policy exceeds the industry benchmark in quality assurance and animal welfare with our cattle remaining in a caring, stress free environment throughout their entire farm-to-table journey. This is paramount to ensuring the superior flavour, marbling and nutrition that our A+ Graded Australian beef is renowned for.

Food safety is important to us and we provide 100% guaranteed traceability from our farm to your table. All our cattle are registered with the Australian Livestock Identification System (NLIS) and every Providore Global product is barcoded with an identification tag which provides complete supply chain traceability from your fridge, to the transport container, to the abattoir cool-room and right back to the cattle and breeding bloodline.

At the end of the day, we promise that every cut of our Australia+ premium beef is just the way we like it — pure, tender and full of flavour.
 
 
Leadership Team.
 
About > Leadership
 
 
 
 
 
A FRESH PERSPECTIVE
 
As Australian cattlemen, international restaurateurs and global entrepreneurs, we combine our personal passion for all things beef with stringent global quality assurance standards to deliver a truly superior Australian beef experience.
 
A Fresh
PERSPECTIVE
 
We know beef and since the early 1960s we have been breeding award-winning, free-range Australian beef for the enjoyment of beef connoisseurs throughout the world.
It all began in early 2012 when international renowned restaurateur Wang Tse joined forces with two cousins and 3rd generation Australian cattle producers, Sam McNiven and James Millner, to create Pure Australian Beef of Distinction for restaurants and retailers across the globe.

A genuine love of beef and trust in one another lies at the heart of everything we do. Sam and Wang are long time school friends who met over 20 years ago at Kinross Wolario School in South Eastern Australia. James is Sam's cousin and a seasoned cattlemen from “Rosedale” one of Australia's oldest award-winning Angus-Charolais studs.

With extensive cross-sector experience spanning Australian and international markets we combine our unprecedented on-the-ground localised expertise in breeding, rearing, processing, marketing, quality assurance, management and logistics to create bespoke value-centric beef solutions tailored specifically for local market needs.

Sam McNiven
Head of Operations, Director and Founder

“We set out to make Rosedale Ruby the best and most trusted brand for pure Australian beef of distinction. However we knew that a great product alone would not be enough. To succeed in this game you need a world-class team spanning the entire supply chain. The Providore Global team has the expertise, commitment and discipline to deliver the quality assurance that underpins our entire brand. I spend the majority of my time travelling between Australia and our international markets. Whether it is overseeing our animals at our farms, being on the abattoir floor for each processing event or meeting with stakeholders throughout Asia. My aim is to ensure each moving part of our integrated system continues to work effectively and harmoniously, whilst performing to the highest level.“


Wang Tse
Head of Distribution, Director and Founder

“Setting up a chain of over forty restaurants in Hong Kong taught me that menu development is about understanding the complex interplay of ingredients, cooking methods and local tastes. Working in China, Australia and South East Asia, I saw first hand the eagerness of the local chefs and diners to discover the fantastic produce available out of Australia, especially young prime Australian beef. It was then I knew our mission was to pull together the right team and resources to supply our restaurants and customers with the very best beef available.”


James Millner
Head of Livestock, Director and Founder

“Having grown up on a leading Australian cattle stud I have a love for cattle in my blood. I make sure customer expectations are met by sourcing the best produce around and ensuring quality and consistency in our livestock. All our animals are sourced from our sustainably managed farms and our entire production chain adheres to the highest Industry standards.“


Tom Maroney
Head of Production

“I have been involved in the Australian Meat Industry for most of my life, initially in retail and wholesale butchery and later as a boner at Northern Cooperative Meat Company (NCMC), which is one of Australia's leading export processing plants. Over the last 15 years I have been involved in a quality assurance role supervising boning production for various operators. Customer Service is high on my agenda and I enjoy working with staff from NCMC to ensure every cut of beef processed for Providore Global is the very best, every time. .“
 
 
Rosedale Ruby.
 
Products > Rosedale Ruby
 
ROSEDALE RUBY
PURE AUSTRALIAN BEEF
 
Our signature Rosedale Ruby brand sets the benchmark for 100% Hormone Free, pure Australian Beef of Distinction.
 
 
 
 
 
ROSEDALE
RUBY
 
Our signature Rosedale Ruby brand sets the benchmark for pure Australian beef. Pasture raised and grain finished it is perfectly tender and nutritious.
Raised on the pristine pastures across our farmland and grain finished for approximately 110 days, Rosedale Ruby is quickly becoming the most respected and trusted brand for Pure Australian Beef of Distinction.

Every cut of Rosedale Ruby A+ premium grade free-range beef comes from our herd of young, award-winning, prime Angus-Charolais cattle that are less than 36 months of age. Completely 100% hormone and chemical free, the cattle are raised on pristine pastures at our farms in South Eastern Australia and then finished for approximately 110 days using our proprietary blend of natural grains to ensure the finest flavour, tenderness, marbling and nutrition.

The brand itself draws upon our rich history and the exceptional qualities of “Ruby” who was a Grand Champion cow from our stud farm “Rosedale” which is located in Australia’s lush, green food bowl over the Great Dividing Range, just four hours west of Sydney, Australia.

As beef connoisseurs ourselves, we guarantee that every cut of Rosedale Ruby free-range beef is pure Australian Beef of Distinction. Perfectly tender and full of nutritious flavour.
 
Quality Assurance.
 
A+ Difference > Quaity Assurance
 
ALWAYS A CUT ABOVE
 
As globally accredited primary producers, Providore Global beef upholds Meat & Livestock Australia stringent Quality Assurance Policy ensuring customers enjoy the finest quality pure Australian beef experience.
 
PO Box 975,
Glebe, NSW 2037

E info@providoreglobal.com
14/F CMA Building,
64 Connaught Rd C,
Central, Hong Kong

E info@providoreglobal.com
 
A CUT
ABOVE
 
From our farm to your table we take the very best of Australian beef and simply make it better.
From our farm to your table we take the very best of Australian beef and simply make it better.

We breed and raise our own award-winning cattle on pristine pastures and hand selected natural grains; personally oversee every facet of our globally accredited supply chain; pack and grade our prime beef in Australia following strict international quality assurance guidelines plus we guarantee that every cut of our free-range beef is just the way we like it — pure, tender and full of flavour.
 
01
Breeding and grazing

Since the 1960s, our award-winning cattle have been specially cross-bred from the finest Angus-Charolais bloodlines to produce the finest Australian free-range beef. Completely 100% hormone and chemical free our cattle enjoy a vegan diet for their entire lifespan being raised free-range on native grasses and hand-blended grains at our pristine farms in South Eastern Australia which ensures the finest flavour, quality, marbling and tenderness all year round.
 
02
Complete traceability

We provide 100% guaranteed traceability from our farm to your table. All our cattle are registered with the Australian Livestock Identification System (NLIS) and every Providore Global product is barcoded with an identification tag which provides complete supply chain traceability from your fridge, to the transport container, to the abattoir cool-room and right back to the cattle and breeding bloodline.
 
03
Global Quality Assured accreditation

Every aspect of our vertically-integrated supply chain upholds the strictest food safety and international quality standards for breeding, animal welfare, processing, logistics and product quality. As global providers of premium quality beef we personally oversee every facet of our supply chain and are wholly certified by leading international industry regulators including Ausmeat, Meat Standards Australia (MSA), AQIS, HALAL and the Certification Accreditation Administration of the People's Republic of China
 
04
Precision processing and logistics

With extensive hands-on expertise in breeding, processing and logistics management we never cut corners or compromise on our quality commitment. All of Providore Global's cattle are processed at our AUS-Meat A+ accredited state-of-the-art export abattoir The Northern Co-Operative Meat Company (Est 239) which adheres to strict food service and global quality assurance protocols. As part of our Quality Commitment, we closely control every aspect of our entire supply chain to ensure that we uphold our values for quality, excellence, integrity and animal wellfare.
 
05
Experience: Pure Australian beef of distinction

From start to finish we have the expertise, capability and unwavering committed to guarantee that every cut of Providore Global A+ Grade, free-range beef offers the finest flavour, tenderness, marbling, purity, value and nutrition.
 
06
 
Animal Welfare

Our "Happy Herd" Sustainability Policy exceeds the industry benchmark in quality assurance and animal welfare with our cattle remaining in a caring, stress free environment throughout their entire farm-to-table journey. This is paramount to ensuring the superior flavour, marbling and nutrition that our A+ Graded Australian beef is renowned for.
 
 
Our VIDEO
 
OUR VIDEO
 
 
 
 
Rosedale Ruby VIDEO
 
Please take the time to view our Rosedale Ruby video that shows and explains why our beef is simply Pure Australian Beef of Distinction.
 
 
Rosedale Ruby
VIDEO
 
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